Company: International Academy of Film and Television, Inc
The role is responsible for designing/developing, coding, modifying, and maintaining of IAFT website, micro sites and landing pages, from layout to function. The person is also responsible for improving the organization’s organic search results. He/she must strive to create visually appealing sites that feature user-friendly design and clear navigation. Furthermore, the person collaborates with the marketing and sales teams in developing the organization’s multi-channel communication strategies.
Key areas include Web design and development, Search Engine Optimization, Google AdWords Management, CRM, and Online Marketing (Social Media, PPC campaigns, Mobile Marketing).
Job Responsibilities:
- Maintain/modify existing sites; and develop/design new micro sites and landing pages not just for Cebu campus but for other IAFT campuses too
- Convert raw images and layouts from a graphic designer into CSS/XHTML themes
- Develop insightful, thorough recommendations to improve technical, design, content on-page and off-page optimization elements
- Devise strategies to drive online traffic to the school’s website/microsites/landing pages
- Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, line-building, etc.
- Develop and Implement SEO strategy to increase number of visitors to the sites by getting high-ranking placements in search results
- Manage and optimize Google AdWords and create PPC strategies including key word research and analysis
- Contribute to Social Media engagement and brand awareness campaigns
- Implement Social Media and Web Analytics
- Provide guidance and thought leadership to the marketing team
- Collaborate with existing marketing and admissions teams in creating a marketing strategy and implementation to drive lead generation in support of corporate goals
- Help manage the marketing budget including seeking opportunities for increased external support.
- Develop detailed specification documents with clear project deliverables and timelines, and to ensure timely completion of deliverables
- Provide hardware and software troubleshooting and installation on immediate/urgent occasions
- Perform other reasonable tasks and duties assigned by the Immediate Superior and/or any changes in the role due to organizational restructuring and realignment effected from time to time
Job Requirements:
- Degree in IT/Computer Science, or other relevant field
- Previous work experience in advertising, social media, marketing or other relevant area
- International Marketing experience is a big plus
- Attention to detail
- Advance knowledge in SEO, WordPress, PHP, HTML, XHTML, JavaScript, API, CSS, ASP, Database Administration and Programming, E-Commerce, PPC, etc.
- Excellent organization skills and ability to manage multiple simultaneous projects and resources
- Excellent presentation, verbal and writing skills
- Confident, motivated and dynamic individual
- Work well under pressure and within strict deadlines
- Design skills including graphics is an advantage
- Full Time/Part Time
Job Location: Lapu-Lapu City, Cebu
Required education: Bachelor's
Required experience: Web Development: 1 year
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